Meghan Markle’s ‘six things she must to do redeem herself after misfired PR plan’ – expert
Prince Harry and Meghan Markle now appear to be separating their work interests - and according to a PR expert, there are several ways she can change people's perceptions of her after a clear own goal
After weeks of laying low, Meghan Markle bounced back into public life with an eye-catching red carpet appearance.
The Duchess of Sussex wore an eye-popping red Carolina Herrera gown as she walked the red carpet at a gala event for a children’s hospital in Los Angeles. The outing came after Prince Harry spent the last few weeks without Meghan, jetting around the world promoting charitable causes close to his heart.
Recently a source close to the couple said they are going through a shift when it comes to their working lives, with Harry focusing on his patronage work and Meghan her “entrepreneurial track”, including the launch of her American Riviera Orchard brand.
Both the Sussexes appear to be taking a different approach to their work compared to several years ago when the likes of their tell-all interview with Oprah Winfrey, their Netflix docuseries and Harry’s memoir, Spare, railed against their royal relatives and time as working royals – which proved very controversial.
And according to PR expert, Ed Coram James, chief executive of PR firm Go Up, while Harry is forging ahead by now focusing more on his charitable endeavours, Meghan has a ” trickier road to reputational rehabilitation”.
Speaking to the Mirror, he explained: “This is because she simply hasn’t done anything of the scale or popularity as Harry’s work with Invictus or conservation. And, it truly takes something of that scale to rescue a reputation that’s taken a hit as big as theirs. But, she has gone quiet, and been very disciplined about this. That’s the first step.”
So what caused her the most damage to her brand and how can she overcome this? Ed said: “She attacked the Royal Family. And, broadly speaking, Brits love the Royal Family. Unfortunately for Meghan, there is a heavy degree of own-goal to this. Her PR campaign against the royals misfired so badly, that she came out of it appearing vindictive, spoiled, arrogant and attention-seeking. And the people she tried to portray as the villains, came out of it looking, measured, mature and, frankly, Kingly.
